{"id":390,"date":"2025-03-11T13:51:00","date_gmt":"2025-03-11T12:51:00","guid":{"rendered":"https:\/\/digigreen.ba\/digital-transformation-of-businesses-2\/"},"modified":"2025-03-29T13:49:19","modified_gmt":"2025-03-29T12:49:19","slug":"digital-transformation-of-businesses-2","status":"publish","type":"page","link":"https:\/\/digigreen.ba\/en\/digital-transformation-of-businesses-2\/","title":{"rendered":"Digital Transformation of Businesses"},"content":{"rendered":"\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns d-flex flex-column container mx-auto mt-5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"576\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/digitalna-transformacija-poslovanja-1.webp\" alt=\"\" class=\"wp-image-303\" srcset=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/digitalna-transformacija-poslovanja-1.webp 1200w, https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/digitalna-transformacija-poslovanja-1-300x144.webp 300w, https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/digitalna-transformacija-poslovanja-1-1024x492.webp 1024w, https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/digitalna-transformacija-poslovanja-1-768x369.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column mw-890 mrt-200 mx-auto box-wrap p-3 p-md-5 is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center fw-700 title-mob\" style=\"font-size:3rem\">What is <mark class=\"has-inline-color\" style=\"background-color: rgba(0, 0, 0, 0); color: #339999;\">Digital Transformation?<\/mark><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Digital transformation is not just about adopting new technologies\u2014it is a comprehensive process that reshapes the way businesses operate. By utilizing digital solutions, companies streamline and optimize business processes, enhance customer experience, reduce costs, and open new revenue streams. At the same time, digital transformation involves deep organizational changes, adjustments to business models, and the development of a digital culture within the company.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns container mx-auto mt-3 pt-5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading fw-600 title-mob\" style=\"font-size:3rem\">Why is digital transformation beneficial for companies in Bosnia and Herzegovina?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Small and medium-sized enterprises (SMEs) leverage digital technologies to transform their business models, processes, and operations, ensuring competitiveness in a dynamic market environment. The innovations brought by digitalization enable them to discover new ways of creating value, improve efficiency, and gain a stronger market position against competitors.<br\/><\/p>\n\n\n\n<h2 class=\"wp-block-heading fw-600 title-mob mt-5\" style=\"font-size:3rem\">How to improve the digital transformation process in companies in Bosnia and Herzegovina?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital transformation consists of two key components: the people who drive it and the elements that shape it.<br\/><br\/><strong>Leadership in Digital Transformation<\/strong><br\/>Executives play a crucial role in leading digital transformation, and their decisions and strategic directions are key to the success of this process.<br\/><br\/><strong>Elements of Digital Transformation<\/strong><br\/>Transformation occurs through strategic investments in technology, human capital, operations, products, and services, laying the foundation for sustainable growth and innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To support small and medium-sized enterprises (SMEs) in this journey, we focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list custom-list\">\n<li>Raising awareness and strengthening the capacities of managers and employees to lead and implement digital transformation.<\/li>\n\n\n\n<li>Developing an ecosystem that provides support to businesses during digital transition.<\/li>\n\n\n\n<li>Enabling access to small innovation funds, encouraging greater internal investments in the digital future of enterprises.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By doing so, we are building the foundation for a sustainable and competitive economy in the digital age.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignfull mt-5 pt-5 has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#e9f9f5\">\n<div class=\"wp-block-column container mx-auto is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading fw-600 title-mob\" style=\"font-size:3rem\">Who are the beneficiaries of the project interventions?<\/h2>\n\n\n\n<p class=\"mt-5 wp-block-paragraph\">The project includes a wide range of stakeholders from society and the economy, operating on three levels:<\/p>\n\n\n\n<div class=\"wp-block-columns mt-5 mb-0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"22\" height=\"32\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/makro-nivo-icon.svg\" alt=\"\" class=\"wp-image-326\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h3 class=\"wp-block-heading fw-700\" style=\"font-size:1.5rem\">Macro level<\/h3>\n\n\n\n<p class=\"mw-275 wp-block-paragraph\">Collaboration with public sector officials to create a favorable business environment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"34\" height=\"34\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/mezo-nivo-icon.svg\" alt=\"\" class=\"wp-image-336\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h3 class=\"wp-block-heading fw-700\" style=\"font-size:1.5rem\">Meso level<\/h3>\n\n\n\n<p class=\"mw-275 wp-block-paragraph\">Partnerships with local organizations that support businesses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"34\" height=\"34\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/mikro-nivo-icon.svg\" alt=\"\" class=\"wp-image-339\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h3 class=\"wp-block-heading fw-700\" style=\"font-size:1.5rem\">Micro level<\/h3>\n\n\n\n<p class=\"mw-275 wp-block-paragraph\">Direct support to micro, small, and medium-sized enterprises (SMEs).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"mb-3 wp-block-paragraph\">The primary beneficiaries are SMEs and entrepreneurs, particularly youth-led and women-led businesses, aiming to increase their resilience through digital and ecological solutions.<\/p>\n\n\n\n<p class=\"pb-3 mt-5 wp-block-paragraph\">The project intervention focuses on four key groups:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"42\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/izvo-orj-mmsp-icon.svg\" alt=\"\" class=\"wp-image-341\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center fw-700\" style=\"font-size:1.2rem\">Export-oriented<br\/>SMEs<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"39\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/women-icon.svg\" alt=\"\" class=\"wp-image-343\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center fw-700\" style=\"font-size:1.2rem\">Women-led<br\/>businesses<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"44\" height=\"39\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/youth-icon.svg\" alt=\"\" class=\"wp-image-345\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center fw-700 lh-115\" style=\"font-size:1.2rem\">Youth-led<br\/>businesses<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"37\" height=\"37\" src=\"https:\/\/digigreen.ba\/wp-content\/uploads\/2025\/03\/startup-icon.svg\" alt=\"\" class=\"wp-image-347\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center fw-700 lh-115\" style=\"font-size:1.2rem\">Innovative<br\/>startups<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these groups receives tailored support that meets their specific needs, empowering them for sustainable growth and market competitiveness.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns container mx-auto mt-5 mb-3 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column my-3 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading fw-600 title-mob\" style=\"font-size:3rem\">What will be done for each type of beneficiary?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">To achieve its objectives, the project has established strong partnerships with organizations from Bosnia and Herzegovina, the wider region, and the EU. This collaboration combines local insights and international expertise, guiding SMEs toward digital and green solutions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-5 bor-32 has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#339999\">\n<h2 class=\"wp-block-heading fw-800 has-white-color has-text-color has-link-color wp-elements-1\" style=\"font-size:5rem\">01<\/h2>\n\n\n\n<p class=\"fw-700 has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"font-size:1.5rem\">Support<br\/>for SMEs<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">SMEs will have access to technical assistance and grants through GIZ and local intermediaries. One of the most prominent intermediaries is the Digital Innovation Hubs (DIH) network, established under the EU4DigitalSME project implemented by GIZ in Bosnia and Herzegovina. This network fosters innovation and growth in the private sector, providing support for digital transformation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-5 bor-32 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading fw-800 has-text-color has-link-color wp-elements-4\" style=\"color:#666666;font-size:5rem\">02<\/h2>\n\n\n\n<p class=\"fw-700 green-col has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"color:#339999;font-size:1.5rem\">Policy Development and  Long-Term Economic Recovery<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a strategic level, the project collaborates closely with the OECD to strengthen the capacities of key stakeholders for long-term planning of regenerative economic growth. The focus is on strengthening sectoral coordination committees (SCCs) and working groups related to the Small Business Act for Europe (SBA).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-5 bor-32 is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading fw-800 has-text-color has-link-color wp-elements-6\" style=\"color:#666666;font-size:5rem\">03<\/h2>\n\n\n\n<p class=\"fw-700 green-col has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"color:#339999;font-size:1.5rem\">Public and Private Sector \u2013 A Shared Vision for Development<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project actively contributes to public-private dialogue, involving private sector representatives in policy creation. It also aligns with broader economic development initiatives in Bosnia and Herzegovina, ensuring synergy between different stakeholders and the long-term sustainability of results. Through this holistic support, the project lays the groundwork for a more innovative, resilient, and competitive private sector in Bosnia and Herzegovina.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns container mx-auto mt-3 mb-5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading fw-600 title-mob\" style=\"font-size:3rem\">What results are expected from the project interventions?<\/h2>\n\n\n\n<div class=\"wp-block-columns gap-5 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"fw-700 wp-block-paragraph\">At the Policy Level<\/p>\n\n\n\n<ul class=\"wp-block-list custom-list\">\n<li>Enhancing the capacity of key stakeholders for long-term economic recovery    planning and the development of sustainable policies.<\/li>\n\n\n\n<li>Improving the operations of business support organizations (BSOs) through technical assistance and capacity-building, enabling them to offer more effective digital and green services to SMEs.<\/li>\n<\/ul>\n\n\n\n<p class=\"fw-700 wp-block-paragraph\">Digital Platform<\/p>\n\n\n\n<ul class=\"wp-block-list custom-list\">\n<li>Establishing a digital platform as a tool for raising awareness, exchanging information, and strengthening policy dialogue, increasing SME resilience in key sectors.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"fw-700 wp-block-paragraph\">Support for SMEs<\/p>\n\n\n\n<ul class=\"wp-block-list custom-list\">\n<li>By improving access to financing and providing targeted technical assistance, businesses will more easily adopt digital and ecological solutions, making them more competitive and resilient.<\/li>\n<\/ul>\n\n\n\n<p class=\"fw-700 wp-block-paragraph\">Strengthening the Innovation Ecosystem<\/p>\n\n\n\n<ul class=\"wp-block-list custom-list\">\n<li>Fostering collaboration among key stakeholders in the field of digital innovation and green transition, supporting growth and development in digital, green, and technological sectors.<\/li>\n<\/ul>\n\n\n\n<p class=\"green-col has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"color:#339999\"><strong>By doing so, we are building the foundation for a sustainable and competitive economy in the digital age.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is Digital Transformation? Digital transformation is not just about adopting new technologies\u2014it is a comprehensive process that reshapes the way businesses operate. By utilizing digital solutions, companies streamline and optimize business processes, enhance customer experience, reduce costs, and open new revenue streams. At the same time, digital transformation involves deep organizational changes, adjustments to<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/empty.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-390","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/pages\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":3,"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/pages\/390\/revisions"}],"predecessor-version":[{"id":1587,"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/pages\/390\/revisions\/1587"}],"wp:attachment":[{"href":"https:\/\/digigreen.ba\/en\/wp-json\/wp\/v2\/media?parent=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}